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With the help of subtitles, you can translate your content into various languages and attract more viewers. Global Viewing Potentialīy adding captions to your videos, you’re also opening the door to subtitles. The numbers say it all: Captions do get you more views on YouTube! 4. Plus, according to one study by Discovery Digital Networks, captioned videos had a 13.48% boost in views in the first two weeks after being published.

Over time, this practice can improve your SEO and make your video rank higher on YouTube. Search engine algorithms may utilize your transcriptions to locate keywords and search terms in the video, so that's another reason to caption your content. They can quickly find where particular things were stated, and timestamps indicate where they may find related information in the video.

Getting Ahead in the Search GameĪ YouTube video with captions makes it easier for users to search for information within a piece of content. But even if you aren't making ads, providing captions on any video will keep your audience engaged.Įven a 30-second YouTube Short can feel more informational than a standard video just by adding captions! 3. In a national research study conducted with Oregon State University, it was reported that 52% of students found captions helpful as a learning aid by improving comprehension.īut do videos with captions really do better on YouTube? What’s in it for creators? According to Meta, captioned videos (ads specifically) increase viewing time by an average of 12%. Online viewers have grown accustomed to closed captions, and for good reason. We know they aren’t turning on the speakers! 2. Equipping your video with written text helps you reach a broader audience and share your message with a larger number of people.Īs mobile devices become more popular for media consumption, the number of people watching YouTube while in transit or in public will grow. More than 400 million individuals are deaf or hearing impaired and cannot consume video content without captions or transcripts.